Rather than throw your magazine or end up in the fireplace, and share it with others? We already knew the spontaneous exchange between neighbors (nice). The organic chain "Bio c'bon" launches a new cooperative service: the press exchange area. In each sign, you can bring back the magazine you've already read, as long as it's finished, so as not to crumple the neighborhood kiosk ... The system works in both directions: so you can also browse through or report at home the newspapers installed on the wooden furniture set up in each of the 75 shops that account the sign across France. Of course, this initiative is approved by the editorial team, provided that you jealously guard your Serengo, on newsstands on October 26, at your home. Necessarily.
To find Serengo near you, visit www.trouverlapresse.com